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“I became a student of The Golfing Machine in 1977, and since that time, I have dedicated my career to understanding the golf swing concepts introduced by Mr. Kelley. I’m honored to continue his legacy and promote the vision he had in making The Golfing Machine the standard for teaching the game of golf.”

Joe Daniels
Golf Stroke Engineering Doctor (GSED)
President, The Golfing Machine

Joe Daniels, President of The Golfing Machine

Joe was introduced to golf in 1973, becoming a golf professional in 1983. He received a BA in Psychology from the University of California, Irvine in 1990 and a Masters in Sports Psychology from the University of Oregon in 1994. He is a member of the PGA of America and is one of a handful of instructors worldwide authorized at The Golfing Machine’s highest level - GSED. Joe is honored that he was the last recipient of the GSED from The Homer Kelley Family, who introduced “The Golfing Machine” in 1969.

Joe began studying “The Golfing Machine” in 1977, when his PGA Golf Instructor, Fred Haney, gave him a copy of the textbook. Fred was one of the first advocates of The Golfing Machine teaching system. In fact, Mr. Kelley included Fred’s testimonial on the third edition of the textbook, along with Don Shaw, GSED and Ben Doyle, GSED.

Fred and Joe worked for over two years, learning the concepts and applying them to Joe’s golf swing. In 1980 during a conversation with Mr. Kelley, Joe realized the depth of knowledge Mr. Kelley expected from his Authorized Instructors. For every question Joe asked, Mr. Kelley would ask six or seven other questions to ensure that Joe understood the concepts he was using. Still today, every time Joe has a golf instruction question, he considers how Mr. Kelley would have approached it.

Joe’s teaching philosophy is to lead students, step-by-step, with very precise verbal, visual, and hands-on instruction. Joe is passionate about having a thorough knowledge of “The Golfing Machine,” and presenting it so students can understand and apply it immediately. Throughout his teaching career Joe taught at several golf courses and driving ranges in Oregon, including Springfield Country Club, Springfield, Oregon, and Tualatin Island Greens, Tualatin, Oregon.

Joe is an active member of the Oregon Chapter of the PGA (OPGA). He was member of the OPGA Education Committee from 1995 to1999, and served as its Chairman from 1999 to 2003. During that time he and his committee have developed a broad offering of continuing education seminars for this fifth largest chapter of the PGA of America. He was elected Secretary of the OPGA from 2002 to 2004 and served as Vice President of the OPGA from October 2004 to January 2006.

In 1999, 2001, 2002, and 2003, he was awarded the Horton Smith Award by the OPGA for dedication, leadership and outstanding contributions to the PGA Education Program.

In 2002 Joe purchased the rights to “The Golfing Machine” from Homer Kelley’s widow, Sally Kelley. As president of The Golfing Machine, Joe manages all day-to-day aspects of the business including Authorized Instructor training and member services.


Dr. Matthew M. Rosman, GSEE

Dr. Matthew M. Rosman received his Bachelors degree from Hofstra University in 1982 in Psychology/Pre-Med and his Doctor of Chiropractic Degree in March 1987 from Life Chiropractic College.  He co-developed a chiropractic adjustment device that was awarded a US patent in 1987.  Dr. Matt practiced Chiropractic Health Care at his Clinic, Nassau Chiropractic in Franklin Square, Long Island until 1996.  During that time he was a business and community lecturer speaking to many companies and corporations about Health Promotion and Wellness.

Dr. Matt has a well-rounded background in health and fitness, holding numerous certifications and accreditations including an Authorized Instructor of The Golfing Machine (GSEM), Golf Conditioning Specialist, Medical Exercise Specialist, Post-Rehab Specialist, and Health Promotion Director from The American Academy of Health and Fitness Professionals, GMP Fitness, and the Cooper Institute for Aerobics Research.  Dr. Matt has worked for a number of health and fitness facilities in the New York area providing leadership, training, and education for the memberships and staffs of these Facilities.

In the Fall of 2011, Dr. Matt received the GSEE credential (Golf Stroke Engineer Educator) from The Golfing Machine, LLC.  The GSEE credential was designed by Mr. Homer Kelley to be the next step of credentialing after the GSED program.  Dr. Matt is the first Authorized Instructor to receive this credential.

In 1996 shortly after he left private practice as a Doctor of Chiropractic, Dr. Matt co-founded The Academy of Applied Personal Training Education.  The AAPTE and Hofstra University have partnered to provide a comprehensive credentialing program for Personal Training.  Dr. Matt was a lead instructor with the AAPTE, designed and authored educational manuals including a Mind-Body Manual (Mind-Flex) and a Post-Rehab Manual (PREP) as well as participated as a Course and Continuing Education Instructor.

From 2001 to 2003 he was the Long Island Area Fitness Manager for Town Sports International, one of the country’s most prominent and largest providers of Fitness and Personal Training Services.  From 2003 to 2006 he created, was the Golf Program Director, and Instructor for Play Golf! at The Training Zone in East Northport, New York.

Currently, Dr. Matt focuses on providing specialized Golf Performance and Instruction for clients, lectures, writes, and provides consulting services for the Allied Health and Fitness Professional Community.  He is the TGM Director of the Division of Biomechanics and Sports Science and teaches all of TGM’s BIA™ coursework.

In Dr. Rosman’s Biomechanical Integration Approach™, he orients the basic ideas and constructs associated with BIA as it relates to the Authorized Instructor.  The golf swing requires a harmonious relationship between golfer and golf club. Physical deformities, dysfunctions, and impairments do not occur to the golf club; they are golfer derived.  Since a minimum of 50% of golfers have a medical, musculoskeletal, fitness, and/or performance dysfunction and with a more diverse population entering into or returning back to golf participation, it becomes increasingly important to be able to be of service to today’s golfer in the most precise manner possible.  TGM’s BIA serves as a Biomechanics, Sports Science, Performance, and Fitness Resource tailored to TGM Principles so that the AI will be enhanced with the tools and information required to provide added value to today’s golfer.  In addition, BIA™ serves as a key resource by which a bridge or shared responsibility alliance may be created between our Authorized Instructors and the Allied Health and Fitness Professionals.