Fraudulent Golf Professionals Masquerading as Authorized Instructors of The Golfing Machine

The Golfing Machine - Wednesday, September 09, 2015

September 9, 2015

Consumer, Customer and Students Beware

Golfing Machine enthusiasts - recently we have been made aware of golf professionals who are masquerading as Golfing Machine instructors which is highly deceitful on their part as they have not been trained by anyone at The Golfing Machine, LLC nor do they have any rights or privileges from our organization to promote themselves as Authorized Instructors or use our logo.  These are rights and privileges which the golf professionals have earned by attending classes and paying their annual dues to The Golfing Machine, LLC.

The Golfing Machine organization takes great pride in educating our instructors who have earned their degrees of Golf Stroke Engineer Bachelor (GSEB), Golf Stroke Engineer Master (GSEM) or Golf Stroke Doctor (GSED). Each of these designations have been earned by attending classes eight (8) days for the GSEB, six (6) days for the GSEM and continuing education of approximately one year for the GSED. Therefore, no consumer should be duped into thinking that anyone is qualified to instruct using Mr. Kelley’s Star System.  Our classes are complete education from the geometry and physics espoused by Mr. Kelley and now with the application of biomechanics created by Dr. Matt Rosman. There are other courses available but none as complete as The Golfing Machine. Therefore, when searching for an Authorized Instructor of The Golfing Machine be aware of those who are truly Authorized. Log into and using the tab toward the bottom of the front page “Find an Instructor”. There you will find a list of all the current Authorized Instructors who are current with their education and yearly fees.

If you have any questions please email us at or phone us 503.641.0290 Pacific Standard Time.


Joe Daniels, PGA, MS, GSED

Hip Bump Myth or Reality

The Golfing Machine - Wednesday, June 18, 2014

I received a question regarding "hip bump"

“Does the transition hip bump happen simultaneously with the drop of the rear shoulder, or before the drop? I see instructors suggest practicing that bump as a separate move. Harvey Penick says its one move, not two. I'm confused.”

May I say with all due respect the term "hip bump" is a myth!

The words "Hip Bump" do not explain the complexity involved with "Hip Turn" from Mr. Kelley's The Golfing Machine text 2-H and 7-14. The motion of the Hip Turn begins from the Foot Action 7-17 through Knee Action 7-16 up through Hip Turn and into Hip Action 7-15 which "Tilts the Axis" 7-13. Unfortunately, many teaching professionals want to make golf a simple motion, which is like saying the human body is a simple organism. Mr. Kelley states "Treating a complex subject or action as though it were simple, multiplies its complexity because of the difficulty in systematizing missing and unknown factors or elements". When both (the motion and organism) are working correctly they look and seem simple, however, when one part is not working the simplicity is gone and you are left with a complex motion or organism which only a person with a complete understanding of the motion or organism can analyze, diagnose and then prepare a prescription for correction.

The answer lies in taking your Golfing Machine text read, re-read, study and learn the operation of this complex motion they call "hip bump". Mr. Kelley knew that people like you Al exist and are not content with ordinary "simple" explanations he said "Does it all seem as if it would just "take too long"? What if you had worked out one step each week - or each month - for the last two years? Or the last five years? How about the next two? Or five? At the very worst, it's the guided struggle versus the blind struggle. With this book you can do a lot of learning in your armchair".

I hope this passage leads you in a direction where you can learn and then apply which will eventually become part of your G.O.L.F. procedure.


If The Shoe Fits

The Golfing Machine - Thursday, April 25, 2013

Today’s golf shoe market is flooded with shoes based solely on comfort, the function and stability of the shoe has been forgotten. The golf shoe manufacturer wants you to believe that a golf swing places the same type of force on a shoe as does a basketball player, runner or tennis player, however, they are wrong. A golf shoe unlike any another athletic shoe has a function and that is to maintain the feet in a fixed position on the ground while you make your golf swing, it must be built differently with a golf stroke and its motion in mind, and leave the tennis like shoes for tennis.

Selling golf shoes is a multibillion dollar industry which is built on the basis that you should buy new golf shoes not because the old ones are worn out but because you would not want to be seen wearing last year’s fashion.

My contention here is that the buyer knows little about footwear and has invested in fashion, just what the manufacturers want. The less you know the more you will buy. 

Function over fashion - let’s say that you weigh 200 pounds, simple math equates that number to 100 pounds per foot. However, you weight shifts during the swing and the foot twists inside the shoe as well. This is different motion than say just walking where your shoes bends about your toe in the box of the shoe and you can tell if there is any slippage as you walk. However, a functional golf shoe must not only bend for walking it must support you while swinging, it must be able to withstand the stresses of the twisting foot inside the shoe. The shoe must be fit for length but for width as well. 

Now consider the fact that you are on your feet for about 4.5 hours while golfing. You either walk the course or you walk to and from your cart. No matter you are placing stress on your feet as well as your shoes. 

The twisting of the shoe begins as your weight is being moved by swinging the golf club. The shoe must resist the twist of your motion and not loose contact with the ground, if it does loose contact with the ground you will feel it in your swing. Mostly I hear people say they have lost their balance. But that is not always the case - the shoe may well be the culprit as it could not maintain its association to the ground because it was designed for fashion and not function. 

Next time you purchase golf shoes please remember that the function of the shoe is to maintain your association to the ground. Try on different styles and manufacturers and take practice swings and sense how much your feet are twisting inside the shoe. Try different sizes and widths. Once you have a shoe which you feel will allow you to swing properly and not twist over on the side of the shoe then take a walk around the store. Lastly, look at the style - always remembering that the function of the golf shoe is to keep you on the ground, attached to the ground and not allow you to twist over on the edge of the shoe.

The Struggle for Consistency

The Golfing Machine - Monday, February 25, 2013

The struggle for consistency!

During my 30 years as a Golfing Machine Instructor one glaring problem continues to affect golfers - they seldom align themselves the same way twice in a row and then they complain that they lack consistency.

When a chef constantly changes ingredients he cannot expect his food to have a consistent flavor, if a painter constantly changes his color palette he cannot expect to have the same tones or colors. When a golfer constantly changes his alignments he cannot expect consistent results.

The current fad in golf is to purchase two colored sticks and place them on the ground parallel to each other. This idea in principle is good; but what are the golfers’ alignments to these sticks? How is he aligning his hands to the clubface? Is he aligning the clubface properly to the target line? Is he aligning his grip properly to the clubface? How is he aligning his arms to the club and to each other? These questions are atypical for most golfers or their instructors. Most of them are simply looking at the outcome – ball flight and then reacting to it. However, ball flight is only one factor of the equation and it does not always give you useable feedback. If you only rely on ball flight then you will always be a slave to it if you understand the components which create ball flight then you will master your game

Since most golfers overlook these alignments and their golf professionals do not know how to assist their students with these alignments then the struggle for consistency will continue. Remember if you continue to change the ingredients then the outcome will always be different. If you want to be more a more consistent golfer then go see an Authorized Instructor of The Golfing Machine who can assist you with learning how to align yourself properly so you can begin to get a consistent result.

TGM and the Spanish PGA

The Golfing Machine - Monday, October 29, 2012

October 30, 2012


As I was waiting for breakfast this morning I thought I would look up TGM on the internet and behold an article about me! However, the picture is not ME! But the article is nice.



Joe Daniels, President of The Golfing Machine, will be in Madrid from 30 to 31 October to offer the I seminar of "The Golfing Machine" at the National Institute of physical education (INEF) in Madrid. The seminar, which is an authentic revolution in the teaching of golf, is presented by the Association of professionals of Golf of Spain (PGAe) that offers this course in the service of the professionals.


"The Golfing Machine" is an organization dedicated to the study of the golf swing from a technical, scientific point of view and biomechanical. The publication of the book "The Golfing Machine" in 1969, written by Homer Kelly, after several decades of deep research, caused a real revolution in the world of golf.

After 40 years of evolution and development, "The Golfing Machine" remains in the technical and scientific forefront of golf and is a reference technique par excellence that has served as inspiration to many schools to develop their own lines of teaching: Leadbetter, Cook, Leithz (Trackman)... the list is endless.

With the improvement in the accuracy of measurement systems companies, thanks to the development of cutting-edge equipment, have become famous for publishing theories and data were described by Kelley in his book. This golf swing teaching technique not advocated a system in particular, but it lists the different alternatives that have the body to perform an effective swing.

"The Golfing Machine supplies the instructor tools you need to be more successful with their students." "The Golfing Machine concepts allow identify problems easily, assess what is happening, and choose from a variety of directions to better help students," explains Joe Daniels, President of "The Golfing Machine" that will present the seminar in INEF.

An example of this method is the Australian professional Steve Elkington, who has spent 12 years working with the book of Homer. "A decade ago I went to see one of the teachers of The Golfing Machine, after winning 'The Players' tournament." Vi paste a ball, and I knew instantly that this swing had a mathematical advantage. "I've been working with the book of Homer Kelley The Golfing Machine for 12 years and I have seen that in the highest level of competition and with the most demanding conditions of pressure was fulfilled each sentence of the book."

The PGAe offers Spanish professionals this first seminar in the facilities of the Universidad Politécnica de Madrid (INEF) from 30 to 31 October.

Teaching and Learning 101

The Golfing Machine - Friday, September 14, 2012

Develop students who make the swing their own swing!


Hello from The Golfing Machine, LLC

Recently, I had the opportunity to assist two gentlemen with their golf motions and to say the least they were confused about what to do with during their golf swings. Although, they came from different backgrounds and had different skill sets each faced the same problem which was “I don’t know what should I be doing with my stroke?”, because “I am lost.”

Let me first set the stage for you. Both of these gentlemen had been to different “nationally known golf instructors” and neither had a clue of what to do with their golf motions or with their golf swings. One of these gentlemen was a golf professional who at one time could easily break par the other found himself at the low end of a 20 handicap after taking his lessons, the problem – he started as 9 handicap. Now that is not progress, it is regression.

My thought process for these gentlemen was to have them consider how they wanted to swing and not how some golf instructor told them to do it. Sometimes we (the golf instructor) must go backward before ever considering going forward. Mr. Homer Kelley wanted us to learn our motion so that we could develop our pattern which would end up as “My Way” not “The Way Theory.”

I know many of you have had a similar experience or heard of someone who has taken golf instruction only to find that it did not work and because the instruction was based upon  some current philosophy or the instructors personal  golf success. With the number of golfers playing on the decline and the PGA of America is desperately seeking to add players, the problem lies with us – the instructors who have not been trained in the geometry, physics, biomechanics or psychology of golf. Golf Instructors trained by The Golfing Machine, LLC are aptly name Authorized Instructors of The Golfing Machine who can be proud that they have studied the golf motion and that The Golfing Machine, LLC develop educational instruction for their students, which when followed precisely leads to a better golf motion and increased success..

Many have said that Mr. Kelley’s book is difficult to read and yet they rely on other more highly-marketed golf swing methodologies such as Stack and Tilt, One Plane Two Plane, Congruent Planes and whatever the fad or flavor of the day may be, which can lead to disaster as the student begins applying positions to their golf swing that conflict with other positions they have already adapted to their swing. Instead a student who learns the three Imperatives from The Golfing Machine and how to apply them throughout their motion creates a better motion which is much easier than overhauling their whole swing.

The take home message for the golf student is: make your motion and find an instructor who will work with your current motion and adapt changes one at a time. Make changes that will allow you to proceed along a line of instruction that will complement and improve your motion over time, this process is how the Authorized Instructors of The Golfing Machine have been trained!

The 411 on mass produced magazine articles and video for the public

The Golfing Machine - Thursday, August 30, 2012

Ladies and Gentlemen who want information about the golf swing, please be aware of information drivel on the Internet. Golf magazines, The Golf Channel and information from celebrity instructors, they are competing for your golf dollars. These groups share one thing in common: the more you watch or read, the more money they make. The more money they make, the more drivel they produce.

Here is an example of celebrity golf drivel: Hank Haney came out with a video, “How to Fix a Flat Swing.” Who said a “flat swing” needs fixing? Ben Hogan’s swing, which is thought to be quite good, is considered flat as his hands barely reach the height of his right shoulder if not lower than his right shoulder. Hogan is widely regarded as one of the best ball strikers ever. Therefore, is a flat swing necessarily bad? No, not at all. Then why does Mr. Haney say it needs to be fixed? The reason is he wants you to think it’s bad, which will lead you to change it, leading you to make other changes in order to fit his model, buy his videos, endorsed gadgets and enroll in his schools.

You make think my position is quite harsh but let’s look at humanity. Everyone is different. Therefore, my contention is there is no such thing as too flat or too steep. What is missing is having an instructor who knows how to construct the proper alignments that fit you and not fit you to some imprecise model. Many people will say they have read The Golfing Machine and understand it and can teach you the proper alignments, but our instructors have been through extensive training to learn how to construct the proper alignments for YOU! Our Authorized Instructors can be found on our website at:

Videos and articles produced for the masses only serve one purpose and that is to line the pockets of the celebrity instructor, magazine or TV channel with money. If you want to throw your golf dollars away please continue to buy these videos, watch The Golf Channel and purchase magazines. If you want to learn to apply proper techniques to your golf game, increase your knowledge about YOUR golf motion, improve your golf stroke, increase your golf competency and eventually lower your score. You can increase your enjoyment by using proven geometric alignments, learning your stroke pattern and then take your golf dollar and invest in yourself and your golf game with a Golfing Machine Authorized Instructor.

Unfulfilled or frustrated with your golf or Instructor?

The Golfing Machine - Tuesday, August 28, 2012

The lack of results in your golf stroke may not be your fault. During my tenure with The Golfing Machine (TGM) book, which started in 1977, and my association with the Authorized Instructors beginning in 2000, I have witnessed many students taking lessons from non-Golfing Machine instructors. The information uttered, stammered, regurgitated by most golf instructors is awful, despicable and downright embarrassing to a properly trained and educated TGM authorized golf instructor.

Being a college graduate, I have attended many lectures and I am able to follow most people and their train of thought. However, when I listen to golf professionals “teach” I am embarrassed; they are simply spouting off as much information as they can in 30 to 60 minutes. Often, they try to impress their student with their knowledge of golf. Do they have an agenda or lesson plans prepared? Usually, and unfortunately, the answer is: No! Do they follow a logical progression from one thought to another? Again, no! Can they give a complete explanation of the concept and how you are going to integrate it into your swing? Sadly, no! Then why are you wasting your precious time and money with them? Please remember that if your instructor says “here is what I do,” this usually means he does not understand the complexity and variability available in the catalog of golf strokes.

Here is an example of what a golf instructor recently said to a student: He stated that the arms are not raised during the backstroke, “they do not go up,” he said stringently. This statement he made is absurd and not raising the arms during the backstroke makes hitting the ball impossible. A proper golf stroke cannot be made unless arms are raised by using the proper musculature; if these muscles are not activated, the arms will stay by the side. The correct muscles must be activated in order for the hands to go up to shoulder height in any full golf stroke. This hapless and unknowing student, however, did not question this instructor; he took this farcical statement as fact.

I hope you begin to ask your instructor questions and I suggest you ask him a lot of questions; if he cannot properly explain to you how and why the concept under question works then it’s time to find a more knowledgeable instructor. Remember, you success in golf is directly correlated to your instructor’s knowledge. If he states that “this” is the most recent swing model, again it’s time to find a new instructor. Proper geometrical alignments, physics and biomechanics never go out of style; they are the backbone to any good instructor’s knowledge base.

To Lag or not to Lag that is the Question?

The Golfing Machine - Wednesday, August 22, 2012

Mr. Homer Kelley wrote in The Golfing Machine that Clubhead Lag was the “secret to golf”. Clubhead Lag by definition is the bending of the Clubshaft during the Startdown of the Downstroke. It occurs because the static Clubhead is inert and resists the change of the direction of the players body especially the arms which in turn bends the Clubshaft as the Clubhead tries to remain stationary. The secret of Clubhead Lag takes time to understand, effort to apply and diligence to master. The question is it necessary?

“Apparently there is no factor including Clubhead Throwaway (no lag – when the Clubhead out races the hands into Impact) – that cannot with proper assembly, adjustment etc. be worked into a fairly effective stroke pattern for some application or other” (1-K). Mr. Kelley wrote that even without Clubhead Lag a person could play golf, however, in 3-F-7-A he states that clubhead throwaway or loss of lag is Steering.

Here is where you the golfer must put on your thinking cap and decide what is best for your game. You must sift through information and opinion about this topic of “Clubhead Lag” and take a stand. Anyone can make a statement that sounds logical and in golf there are hundreds of experts with their personal viewpoint, their opinion of what the “tour players” do and these “experts” have the right to their opinion, but are their thoughts logical?

Is it logical to think that the clubhead should out race the hands to the ball? Or, is the logic of Imapct explained that the Clubshaft is forward leaning by design. Is it logical to shorten the radius of the golf stroke from the left shoulder to the left wrist? Is it logical to believe that a shorter radius will move faster than a longer one?

Let us consider an analogy of a water skier. Visualize a person being pulled on skis by a boat, this person and his center of gravity is directly behind the center of gravity of the boat, he is lagging behind it. Now, consider this person stretching the ski line and moving in an arc around the boat. As he makes this movement around the boat his center of gravity is catching up to the boats center of gravity; and the moment the center of gravity of the boat and the center of gravity of the skier become in line, the skier is no longer being pulled as now he has caught up. He has nothing to pull him and he does not have any means of self-propulsion and therefore, he slows down and sinks. Similarly, once the clubhead becomes in line it cannot move itself as it does not have any way to propel itself, it is reliant upon the golfer’s pivot for propulsion. Therefore, the clubhead will be moving in its own orbit, while the golfer’s Power Package and Pivot have ceased to be effective.

If you believe that the club will propel itself, that it has the ability to swing itself, then you are welcome to this belief and the “constant struggle for consistency” (3-F-7-A), and the Clubface with be moving without rhythm. However, if you desire to be consistent and to have a better golf game, then we welcome you to the world of The Golfing Machine and its Secret of Clubhead Lag. We and the Authorized Instructor base are here to assist you with your golf game.

What you need to know about The Golfing Machine

The Golfing Machine - Sunday, August 19, 2012

Mr. Homer Kelley was very knowledgeable about the golf motion when he wrote The Golfing Machine. As many of you know he began his review of golf information with the simple thought of creating information that was concrete and reliable. Although, Mr. Kelley had great respect for Golf Professionals and their enthusiasm, he was looking for information that was founded in geometry, trigonometry and physics.

After a day of practice he was leaving the driving range with Mrs. Kelley, he stopped and looked at a man who he had seen practicing almost daily. He said to Mrs. Kelley that the only thing that man needed was a little “concrete” information. Mrs. Kelley replied with all the information you have collected over the years you should write it down. These simple words turned Mr. Kelley’s internal search for “concrete” golf information into the external work The Golfing Machine.

Mr. Kelley was a logical, thoughtful and vibrant man. Because mechanical structures, relationships and operations had streamed through his life and work as an engineer’s assistant at Boeing, he was able to make analogies from those worlds into golf. For example, although the Left Shoulder is not a “real” Hinge it can operate like one. Another analogy he made was the “Trigger” that begins the firing of the Power Package; is it a “real” trigger” NO, it is an analogy. When this “Trigger” fires it allows the Left Wrist to Uncock (release) just like pulling a trigger on a gun releases the hammer toward the butt of the bullet. Notice that the word cock is analogous to the cocking and firing of the hammer on a gun. This is a pure mechanical thought that he brought into golf to make it easier to understand.

Lastly, on the very first printed page since the first edition in 1969 Mr. Kelley wrote: The Golfing Machine: its construction, operation and adjustment. When you take instruction from an Authorized Instructor of The Golfing Machine he will treat your golf motion as if it were a machine. He will assist you in constructing a motion that will work for you, not one that is a fad or based on opinion.

As Mr. Kelley was so fond of saying “Happy Golfing,” when you are operating YOUR motion based on concrete information you will become happier golfer.