“I became a student of The Golfing Machine in 1977, and since that time, I have dedicated my career to understanding the golf swing concepts introduced by Mr. Kelley. I'm honored to continue his legacy and promote the vision he had in making The Golfing Machine an internationally-recognized resource for teaching the game of golf.”

Joe Daniels
Golf Stroke Engineering Doctor (GSED)
President, The Golfing Machine

About the instructor

Joe Daniels        Doug DuChateau

Meet The Instructors

Teaching professionals dedicated to advancing golf instruction through increased understanding and application of The Golfing Machine's proven instruction principles worldwide.

joe daniels

Joe Daniels, President of The Golfing Machine

Joe was introduced to golf in 1973, becoming a golf professional in 1983. He received a BA in Psychology from the University of California, Irvine in 1990 and a Masters in Sports Psychology from the University of Oregon in 1994. He is a member of the PGA of America and is one of a handful of instructors worldwide authorized at The Golfing Machine's highest level - GSED. Joe is honored that he was the last recipient of the GSED from The Homer Kelley Family, who introduced “The Golfing Machine” in 1969.

Joe began studying “The Golfing Machine” in 1977, when his PGA Golf Instructor, Fred Haney, gave him a copy of the textbook. Fred was one of the first advocates of The Golfing Machine teaching system. In fact, Mr. Kelley included Fred's testimonial on the third edition of the textbook, along with Don Shaw, GSED and Ben Doyle, GSED.

Fred and Joe worked for over two years, learning the concepts and applying them to Joe's golf swing. In 1980, during a conversation with Mr. Kelley, Joe realized the depth of knowledge Mr. Kelley expected from his Authorized Instructors. For every question Joe asked, Mr. Kelley would ask six or seven other questions to ensure that Joe understood the concepts he was using. Still today, every time Joe has a golf instruction question, he considers how Mr. Kelley would have approached it.

In 2002, Joe purchased the rights to “The Golfing Machine” from Homer Kelley's widow, Sally Kelley. As president of The Golfing Machine, Joe manages all day-to-day aspects of the business, including Authorized Instructor training and member services. When you call The Golfing Machine's toll-free or direct numbers, chances are it will be Joe who answers the phone.

Joe's teaching philosophy is to lead students, step-by-step, with very precise verbal, visual, and hands-on instruction. Joe is passionate about having a thorough knowledge of “The Golfing Machine,” and presenting it so students can understand and apply it immediately. Throughout his teaching career, Joe taught at several golf courses and driving ranges in Oregon, most recently at Springfield Country Club, Springfield, Oregon, and Tualatin Island Greens, Tualatin, Oregon.

Joe is an active member of the Oregon Chapter of the PGA (OPGA). He was member of the OPGA Education Committee from 1995 to1999, and served as its Chairman from 1999 to 2003. During that time, he and his committee have developed a broad offering of continuing education seminars for this fifth largest chapter of the PGA of America. He was elected Secretary of the OPGA from 2002 to 2004, and served as Vice President of the OPGA from October 2004 to January 2006.

In 1999, 2001, 2002, and 2003, he was awarded the Horton Smith Award by the OPGA for dedication, leadership and outstanding contributions to the PGA Education Program.

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Doug DuChateau

Doug DuChateau joined The Golfing Machine, LLC, to head “Instructor Services” after spending the last seven years as a teaching professional at Oswego Lake Country Club in Portland, Oregon. Doug, who was authorized as a GSEB in 1998 and as a GSEM in 2000, brings to The Golfing Machine, LLC a solid working knowledge of the book and its application to the golf swing. And, not only is Doug a qualified teacher and practitioner of The Golfing Machine, he is also an outstanding player.

Raised in Eugene, Oregon, Doug received his first copy of “The Golfing Machine” from Dave Edel, GSEM, and not having the finances for lessons, used the book as a “players handbook”. He credits the book for giving him the ability to play collegiate golf and for his greatest accomplishment – qualifying for and playing in the 1994 US Open. While on the University of Oregon Golf Team, he made the All-Pac-10-Team in 1991 and 1992. From there, he played in numerous amateur events winning the 1991 & 1993 Oregon Stroke Play Championship, the 1992 Oregon Amateur Medalist and the 1992 Pacific Northwest Player’s Championship.

Turning professional in 1993, Doug had 16 wins on various domestic tours including the 1994 Bakersfield Open and the 1997 Dayton Open. His tour winnings exceed $100,000. Doug began working and teaching as an assistant professional and in the last seven years has 12 wins in Oregon Chapter and Pacific Northwest Section events.

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Address: 6107 SW Murray Blvd. #405, Beaverton, Or 97008
Toll-free: (US & Canada) 877-647-G.O.L.F | Direct: 503-641-0290 | Fax: 503-643-0211